Ciclope “Festival Branding”

Taking the simple brief:  ‘The Advertising Machine’, Carl Addy set about creating this black but humorous take on our industry. We meet the ‘high priest’ of the advertising world, mixing and blending his clever potions in order to sell products to the unsuspecting consumer world.  As the Ciclope team wanted something different and distinctive, we brought in the heavy hitting talent of duo mcbess & simon to help illustrate our story, creating tattooed dancers, potions, backgrounds and even kittens!




  • Director: Carl Addy
  • Executive Producer: Luke Colson


  • Editor: Ivo Da Sousa

 Design & Animation

  • Executive Producer: Luke Colson
  • Creative Director: Carl Addy
  • 2D Lead Artists: Ivo Sousa, Kwok Fung Lam
  • Illustrators: mcbess & simon, Carl Addy 
  • 2D Animation: Tom Wandsbrough-Jones, Oliver Harris 
  • Typography: Adam Brandon 
  • AFX: Sam Taylor